| Nutritional value per serving | |
|---|---|
| Serving size | 1 sandwich (219 g) |
| Energy | 660 kcal (2,800 kJ) |
| Carbohydrates | 52 g |
| - Sugars | 5 g |
| - Dietary fiber | 4 g |
| Fat | 31 g |
| - saturated | 8 g |
| - trans | 2.5 g |
| Protein | 24 g |
| Sodium | 1440 mg (96%) |
| Cholesterol | 70 mg |
| May vary outside US market. Percentages are relative to US recommendations for adults. Source: www.BK.com (PDF) |
|
The Original Chicken Sandwich is a chicken sandwich sold by the international fast-food restaurant chain Burger King. It is the "basic" chicken sandwich sold at Burger King. The Original Chicken sandwich consists of a breaded, deep-fried white-meat chicken patty with mayonnaise and lettuce on a sesame seed sub-style bun.
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The Original Chicken Sandwich was introduced in 1978 as part of BKs "Specialty Sandwich" line.[1] The products were some of the first by the company to attempt to capture the adult-oriented market, members of which would be willing spend more on a higher quality product.[2] The sandwiches were a part of a plan by the then-company president Donald Smith to expand Burger King's menu to reach the broadest demographic in order to better compete with McDonald's and fend off Wendy's growing market share. The plan was successful and the company's sales increased by 15%.[3]
The other "Specialty Sandwiches" were:
LTO variants:
All sandwiches were served on the same style 7" sesame seed roll.
The Long Fish was eventually discontinued and replaced with the Whaler sandwich and the Steak Burger sandwich was discontinued all together, although two different steak sandwiches made from steak fillets or restructured beef were introduced as limited time offerings. The ham and cheese sandwich replaced an earlier version ham and cheese sandwich called the Yumbo that was served hot and was the size of a hamburger.[4]
One of the promotions used when the Specialty products were first introduced was a scratch card game called What's my Specialty? Customers would get a card and would have to match famous people with their profession. The commercial explained that if you expected to lose, you would be disappointed, as all cards were winners. Prizes included fries, sodas and sandwiches. The Meatloaf sandwich was part of the BK Dinner Baskets and promoted as part of the BK Tee Vee ad campaigns.
In the autumn and winter of 2007 BK advertised the Italian Chicken sandwich with a commercial that played the "Have it your Way" theme on an accordion with a simple text insert that asked the consumer if they had a problem with the sandwich being sold only at BK. This insert played up the Italian "toughguy" stereotypes.
Burger King currently does not have any trademarks on the Original Chicken Sandwich name or the line of Specialty sandwiches in the US, Canada and Europe. The alias Long Chicken is trademarked in Spain, King de Pollo in Argentina and Chicken Royal in the Middle East; all are displayed with the "circle-R" (®) symbol.
Regional, limited time offerings (LTO) and discontinued varieties:
Available as a permanent menu option in Germany and as an LTO option in Austria and Switzerland.[5]
| Book: Burger King | |
| Wikipedia books are collections of articles that can be downloaded or ordered in print. | |
Similar types of chicken sandwiches by other vendors:
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